Sr. Executive - Copywriting

Job Purpose:
Responsible for creating engaging written content across various mediums to effectively communicate the brand message and drive desired actions from the target audience.

Role and Responsibilities:
1. Brand Understanding & Alignment:
- Decode the brief as shared by supervisors, identifying brand requiremnts and identity, target audience etc
- Maintain a deep understanding of the brand's voice, tone, and messaging guidelines, ensuring all copy aligns with the brand's identity and values

2. Content Creation:
- Produce high-quality, original, and creative written content that aligns with the brand's voice, tone, and style guidelines
- Attend live coverages and shoots based on brand requirement

3. Copywriting: Write clear, concise, and persuasive copy for various marketing materials including including but not limited to advertisements, product descriptions, website content, social media posts, email campaigns, blog content, scripts, storyboard etc

4. Editing and Proofreading: Review and revise copy to ensure accuracy, clarity, and adherence to brand standards

5. SEO Optimization: Incorporate relevant keywords and phrases to optimize copy for search engines and improve organic visibility

6. Research & Analysis:
- Conduct research to understand the target audience demographics, preferences, and behavior to tailor messaging effectively
- Stay up-to-date on industry trends and best practices to create innovative content
- Monitor and analyze the performance of copywriting efforts, leveraging data and insights to inform future content strategies

7. Time Management: Following of internal TATs, tasks prioritization, and timely delivery of work.

8. Operations: Adherence to documented SOPs.

Skill Set:
1. 2.5-3 years of industry experience preferred

2. Excellence in communication, both verbal and written

3. Demonstrate a solid understanding of social media platforms, with knowledge of multiple verticals within the digital realm

4. A thorough grasp of grammar is essential.