Job Title - SEO Specialist
Location- Ahmedabad
Experience - 3 to 5 years
About Webential:
Webential is a leading digital solutions provider specializing in website design, development, and digital marketing services since 2009. We are committed to helping businesses establish a strong online presence and achieve their digital goals. Our team combines creativity, technical expertise, and a deep understanding of client needs to deliver outstanding web solutions.
Job Overview:
We're seeking a talented and driven SEO Specialist to join our dynamic team and skyrocket our clients' local online presence. If you thrive on data-driven strategies, enjoy building relationships, and deeply understand local search algorithms, we want to hear from you!
Responsibilities:
Keyword Research:
- Use advanced tools to identify and target the business's most relevant and high-traffic keywords.
- Content Oversight: Supervise content creation, providing guidelines and suggestions for optimization and ensuring updates to outdated content.
SEO Implementation:
- Optimize website pages for desktop, tablet, and mobile use. It includes on-page SEO elements like title tags, meta descriptions, headers, alt tags, and internal linking.
Technical SEO:
- Conduct regular SEO audits to identify broken links, duplicate content, and slow page speeds and address redirection challenges. Recommend and guide necessary changes to developers.
Competitor Analysis:
- Conduct an in-depth analysis of competitors to identify gaps and opportunities.
- Conversion Rate Optimization: Implement basic techniques to convert organic traffic into valuable leads, especially for our SaaS products.
Data Analysis:
- Use tools like GA4 and GTM to create and analyze reports on vital KPIs, SEO traffic metrics, search engine referrals, and keyword rankings.
Reporting:
- Create detailed monthly and weekly reports highlighting key performance indicators, growth areas, and areas needing improvement.
- Stay Up-to-Date with the Latest SEO Trends: Ensure the marketing website is always up-to-date with relevant content, the latest SEO best practices, trends and user-friendly navigation.
Strategy Development:
- Draft and implement cohesive SEO strategies that align with company objectives and drive sustainable traffic growth.
- Collaboration: Work closely with content writers, graphic designers, and developers to ensure SEO best practices are consistently applied.
Continuous Learning:
- Stay updated with the latest trends, updates, and best practices in the SEO industry.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience as an SEO Specialist with a focus on local SEO AND/OR eCommerce SEO.
- In-depth knowledge of local search optimization principles, algorithms, and best practices.
- Familiarity with local search tools and platforms, including Google Search Console, Google Tag Manager, Google Looker Studio, GA4, SEMRush etc.
- Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
- Passion for online marketing and staying up-to-date with the latest SEO trends and technologies.
Benefits:
- Opportunity to work in a fast-paced, dynamic environment with a talented team.
- Make a real impact on the success of our clients and their businesses.
- Continuous learning and professional development opportunities.
- Flexible work environment
- Work life balance