Senior Strategy Manager

Job Description : Senior Manager/Manager Strategy

Company Background & Overview
Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across
paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full
services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in
setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to
build brands and turn customers into evangelists.

Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at
Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The
vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously
at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent.

The Job: What will you do?
● Help the Senior Planner develop strategy which leads to great creative and business results
● To be the voice of the consumer and the brand within the agency
● Work seamlessly with creative, media and account management in a collaborative manner
● Review, analyze and evaluate the following: media output, creative output, research reports and
client data
● Share input on content and presentations, approve/reject ideas, provide feedback to the team
Skills
● Research: Have the ability to understand consumers with formal and informal tools like Focus Group
Discussions, Interviews, Dipstick interviews.
● Very strong understanding of digital research tools on Facebook, Google and Third party tools (Comscore,
Radian 6 etc) with actual hands on work
● Creativity: Ability to write creative briefs for a wide range of media –from Instagram
posts to long form video
● Have familiarity with digital planning models like Purchase Journeys, brand funnel, social
calendars etc

Experience
● 4-7 years in digital or mainline agencies

Personality attributes
● Curious about popular culture and technology and trends
● Collaborative and ability to work with different teams
● Loves brands and advertising and follows them closely
● Collaborative and works well in team

Academic Qualifications
● Some formal postgraduate education in marketing is preferred but not essential if you have the right experience