Senior Copywriter

Company Background & Overview

Grapes is India’s leading Integrated Communications
Agency, dedicated to nurturing digital strategy and marketing approaches across
paid, earned, and owned platforms. With a dual focus on brand and business
impact, Grapes provides comprehensive services in Digital and Communication
Solutions, emphasizing strategic insights and creative execution. We excel in
setting KPIs, establishing goals, and executing innovative campaigns that blend
strategy, process, and current trends to build brands and convert customers into
advocates.

Our strength lies in our deep technical knowledge, combined with extensive experience in digital marketing, enabling us to offer precise communication advice tailored to each brand. We aim to exceed expectations at every stage of our service. Our team of over 200 skilled professionals is committed to excellence, constantly investing in talent to ensure agile and innovative solutions.

Position: Senior Creative Copywriter

Roles & Responsibilities
As a Senior Creative
Copywriter at Grapes, you will be at the forefront of our content creation
efforts, shaping the voice and tone of our clients’ brands.

Your key responsibilities will include:

Strategic Content Development: Lead the creation of engaging and persuasive
copy for a variety of platforms, including digital, social media, print,
and more.

Campaign Conceptualization: Collaborate with cross-functional teams to
brainstorm, develop, and execute innovative campaign ideas that align with
client goals and brand identity.

Quality Assurance: Ensure the highest standards of copy
quality, consistency, and accuracy across all channels.

Mentorship: Guide and mentor junior writers, providing
constructive feedback and fostering a collaborative and creative
environment.

Brand Voice Management: Maintain and enhance brand consistency
across all communications, ensuring alignment with strategic objectives.

Trend Analysis: Stay abreast of industry trends, competitive
landscape, and emerging technologies to keep our content fresh and
relevant.

Client Collaboration: Work closely with clients to understand
their needs, present ideas, and refine copy based on feedback.

Desired Qualifications & Experience
To excel in this role, you should bring:

Education: A Bachelor's degree in communications, English, journalism, marketing, or a related field.
Experience: 3 to 5 years of proven experience in copywriting or content creation, preferably within an agency setting.

Portfolio:

A strong collection of published work showcasingyour versatility and creativity.

Skills:
Exceptional writing and editing skills with a keen eye for detail.
Proven ability to develop compelling narratives and impactful messaging.
Strong conceptual thinking and the ability to generate innovative ideas.
Proficiency in managing multiple projects and meeting tight deadlines.
Excellent communication and presentation skills.

Leadership: Experience in leading and mentoring a team of writers or creatives.

Why Join Grapes?
At Grapes, you'll have the opportunity to work with a diverse range of clients and projects, allowing
you to continuously challenge yourself and grow professionally. We offer a
vibrant and inclusive workplace where creativity and strategic thinking are highly
valued. If you are a passionate and experienced creative copywriter looking to
make a significant impact, we would love to hear from you