Product Marketing Manager
Apriorit
Full-time
Remote friendly (Kyiv, Kyiv City, Ukraine)
Ukraine, Ukraine
About the job
Ekran System, Inc. is a leader in the field of Insider Threat Management solutions and was established in 2013. Since then, we have grown into an international company with our headquarters in Boston, offices in Europe, and partners all over the world. Our product (Ekran System®) now has over 1,000 customers in 43 countries. Ekran System is highly recognized in the industry-leading reports as well as is Amazon Partner and Amazon Qualified Software.
We are constantly growing and now we are extending our marketing team and inviting a Product Marketing Manager to our fantastic team.
During the way of implementing marketing strategy, we get CEO and Product Team support that allows us to test different approaches and wide our opportunities. We have around 100 partners around the world that guarantees additional sources of communication with different markets.
Responsibilities
- Be an evangelist for product strategy and functionality. Understand and simplify product functionality into real value-based messaging
- Conduct in-depth analysis to understand Ekran System's strategic initiatives, product roadmap, marketing campaigns, and competitive differentiation strategies
- Build and implement communication plans & marketing campaigns for new product releases and product enhancements
- Develop positioning, messaging and content that articulates the value proposition for Ekran System capabilities, clearly articulating our differentiation in the marketplace
- Serve as a content owner by creating, updating, and editing marketing collateral and content (both digital and print) regularly for assigned product lines or area/scope across various systems/database repositories through a detailed inventory and audit process
- Support cross-functional initiatives for releases, driving Ekran System’s go-to-market strategy for platform enhancements
- Educate and enable internal teams, along with channel partners, to be able to confidently communicate the value and competitive differentiation of Ekran System
- Track, monitor and evaluate the effectiveness and performance of marketing activities and campaigns
- Analyze data/trends and adjust plan as needed as well as stay updated on industry news, market research reports, and competitor announcements to provide timely insights and recommendations to senior leadership
- Develop strong collaboration with team members/peers, sharing creative and innovative approaches to support all facets of marketing as needed, including brand management/awareness, event marketing, direct marketing, email, web, social media, etc.
Requirements
- At least 2 years in product marketing field
- A strategic thinker, with strong analytical skills with the ability to draw key insights from data to make key product marketing decisions. Tactical, hands-on experience with all parts of the inbound marketing process
- Hands-on experience in content management & content creation
- Experience managing complex projects, meeting deadlines, and handling several projects at a time with a high attention to detail
- Excellent written and verbal English level (Upper-Intermediate+)
- Result-oriented, positive “can-do” and “will-do” attitude
- Strong communication and storytelling skills
- Excellent writing and presentation skills
- A self-starter with a proactive mindset who isn't afraid to take initiative and suggest improvements
Perks & Benefits
- Online interview process
- Flexible hours and work remotely
- Working in the cutting-edge IT field
- A professional team with great experience
- Professional growth
- Paid vacations and sick leaves
- Medical insurance or compensation for sports
- Equipment provided (laptop, accessories)
If you are interested in this position, please send us your detailed CV.
Benefits found in job post
- Medical insurance
This job is closed.