Product Manager

Product Manager - Recon/Robotics, Mumbai - India

Life Unlimited.

At Smith+Nephew, we design and manufacture technology that takes the limits off living!

Product Manager is responsible for developing and implementing marketing plan, to achieve business plan objectives.

What will you be doing?

The Product Manager is responsible for developing and implementing marketing plan, to achieve business plan objectives. Product Manager conducts investigative research to assess brand image, market share and growth opportunities.

Develops and implements marketing plan, to achieve business plan objectives. Conducts investigative research to assess brand image, market share and growth opportunities. Manages advertising, launch and promotional activities and brand development of product assigned. Monitors sales performance and effectiveness of marketing activities.

The role includes:

• Prepare and implement product specific marketing plan and activities based on franchise and company directions and objectives in line with the company's strategic plan

• Develop innovative ideas to support sales initiatives

• Work with sales management to convert marketing plans into sales plans

• Sell marketing plans to sales team and ensure that vital resources (promotional material, instruments, stocks), are available

• Track progress of plans and their impact on business and implement corrective actions in consultation with sales/franchise/account managers

• Provide relevant information to sales and support departments which contribute to effective internal business processes

• Develop annual product sales forecast in consultation with sales and logistics teams, based on procedures, strategies and company objectives

• Achieve forecast accuracy through close liaison with sales teams, regular review of sales trends, issues, and monitoring of market place activity and by actively seeking input from sales team

• Forecast and manage expenses for product portfolio

• Ensure spending is consistent with achievement of business results and adjust where vital

• Manage company investment in resources and equipment

• Develop sales support materials on technical product information, cost benefit analysis and other areas relevant to product promotion

• Act as the contact point for sales team on all technical issues and product complaints

• Challenge sales team towards higher sales performance through innovative and exciting contests

• Support the delivery of professional education events

• Help coordinate and support professional society meetings and conferences where Smith & Nephew presence is strategically important

• Plan and implement marketing programs, advertising campaigns and promotion programs in line with the compliance policy

• Establish project timeline, estimate budget and supervise spending, co-ordinate with internal & external parties to ensure timely execution of plan

• Identify and develop strong relationship with opinion leaders;

• Track customers’ preferences, buying motives (economic, technical) and new technologies to understand customers needs

• Develop an understanding of market size, structure, dynamics and market drivers through intensive customer contact

What will you need to be successful?

Successful candidates would need the following:

• Graduate/Masters with minimum 4-8 years of experience in Medical Device / Pharma Market

• Proficient knowledge and Experience in Surgical Sector/Orthopedics industry.

• Thorough knowledge of Surgical Disposable / Equipment

• Knowledge of Healthcare compliance & FCPA

• Analytical skills

• Good interpersonal and communication skills

• Determined and result oriented approach

Travel Requirements: 50–75%

You. Unlimited.

We believe in crafting the greatest good for society. Our strongest investments are in our people and the patients we serve.

• Inclusion, Diversity and Equity- Committed to Welcoming, Celebrating and Growing on Diversity, Learn more about Employee Inclusion Groups on our website (https://www.smith-nephew.com/ ).

• Your Future: Medical coverage + Policy exclusions and insurance non-medical limit.

• Work/Life Balance: Flexible Personal/Vacation Time Off, Privilege Leave, Floater Leave.

• Your Wellbeing: Parents / Parents in Law’s Insurance, Employee Assistance Program, Parental Leave.

• Flexibility: Hybrid Work Model (For most professional roles)

• Training: Hands-On, Team-Customized, Mentorship

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