Marketing Analyst

Job Type

Full-time

DESCRIPTION

Yinlun TDI, LLC stands at the forefront of manufacturing excellence. As an IATF 16949 certified company, we specialize in delivering cutting-edge thermal management and emissions technology solutions to the Automotive, Commercial Truck, Off-Highway, and Defense industries worldwide. Renowned for our superior engineering and manufacturing systems, we are a team of dedicated professionals committed to exceeding customer expectations.

Based in Ontario, California, our headquarters house our Administration, R&D, and Operations departments. Additionally, we operate Sales and Engineering facilities in Michigan, Illinois, and North Carolina. Expanding our footprint, Yinlun TDI has strategically established manufacturing operations in central Illinois and Monterrey, Mexico. With unwavering support from our parent company, we are poised to further penetrate target markets and foster enduring partnerships with key global customers.

We are currently recruiting for a position at our Houston, Texas location for a qualified Marketing Analyst

POSITION DESCRIPTION:

 Marketing Analyst responsibilities include tracking advertising costs, researching consumer behavior and exploring market trends and opportunities. To be successful in this role, you should have knowledge with PPC campaigns and be comfortable with processing and analyzing marketing data. 

Job Title: Marketing Analyst

Reports To: VP Marketing

Location: Houston, TX

Travel: Less than 15%

FLSA Classification: Exempt

SUMMARY

The responsibilities of this individual are as follows:

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Analyze sales funnels and customer intent
• Measure ROI of online and offline advertising campaigns
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement
• Track email campaign metrics (delivery, open, click-through rates)
• Monitor budget distribution and performance of paid ad campaigns
• Conduct competitive research and analyze benchmarking data
• Recommend website and campaign optimizations
• Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)
• Work closely with sales and marketing teams to identify opportunities for new client acquisition
• Organize and support relevant trade shows

Disability Accommodation Statement for Applicants

Our company strives to make the application process inclusive for all individuals. If you are having difficulty applying online and need assistance due to a disability, email us at recruiter@yinluntdi.com or call us at (951) 374-0593. A company representative will reach out to you within 72 hours to assist you with the application process.

PHYSICAL DEMAND

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is occasionally exposed to moving mechanical parts. The noise level in the work environment is usually quiet.

AFFIRMATIVE ACTION/EEO STATEMENT

Yinlun TDI, LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

OTHER DUTIES

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

 REQUIREMENTS
EDUCATION AND/OR EXPERIENCE

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA a plus
• Knowledge of marketing roles within the automotive industry, with an understanding of automotive parts and accessories
• Desire in developing and executing marketing strategies that drive business growth
• Proficiency in digital marketing tools and platforms, including SEO, SEM, social media management, and email marketing.
• Excellent communication skills with the ability to effectively collaborate with cross-functional teams
• Strong analytical skills with the ability to interpret marketing data and metrics
• Creative thinker with a passion for innovation and continuous improvement