Copywriter

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Title:

Copywriter

Job Description:

Key responsibilities:
 Writes narratives, scripts and storyboards, annotations and treatments
 Expresses ideas with clarity; on brand; on message and targeted to audience
 Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
 Comprehends and understands brand continuity, brand guidelines and brand positioning
 Creatively supports the effective use of technology and its applications to solve business problems
 Contributes work to pitches
 Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
 Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
 Executes creative concepts together with Art Director at the direction of the creative director

Location:

Sandton

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent