Content Writer
Grapes
Full-time
On-site
Delhi, India
About the job
Company Background & Overview
Grapes, Indiaβs leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions β Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists.
Powered with a deep Technical Knowledge β combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent
Job Summary:
PR content writer is the wordsmith behind the positive buzz you see about companies, organizations, and even individuals. They craft compelling stories to shape public perception and promote a positive image.
Roles & Responsibilities
- Drafting newsworthy press releases to announce company developments, product launches, or award wins.
- Creating content as website copy, blog posts and other long form content
- Crafting compelling pitches to grab the attention of journalists and convince them to cover their client's news.
- Developing the overall PR strategy, aligning content creation with campaign goals.
- Tracking media coverage to measure the success of PR campaigns and identify areas for improvement.
- Conducting research and interviews to gather information for their writing projects.
Desired Qualifications & Experience
- Excellent written and oral communication skills.
- A knack for storytelling and crafting persuasive content.
- Research and interview skills to gather information for their writing.
- Up-to-date knowledge of current events and trends.
- The ability to work effectively under tight deadlines.