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Brand and Content Marketing Executive

WittyPen
Full-time
On-site
Pune, Maharashtra, India
About the job

About us
Wittypen is a managed marketplace for content and we work with some of the best brands like Freshworks, Swiggy, Acko, Paytm, and others to help create content through our pool of 1700+ freelance writers.

Founded in 2015, today Wittypen is one of the most credible content platforms working with customers across 5+ countries and creating thousands of content pieces every month.

We believe in having a goal-driven culture where our colleagues try to do the best work of their lives in a way that also drives meaning and impact.

Job Description
Wittypen is on the lookout for a talented Brand & Content Marketing Executive to join our team in Pune. As a Content Marketing Executive at Wittypen, you will play a pivotal role in shaping and promoting our brand through strategic content initiatives. Your role will encompass a blend of creativity, strategy, and execution, aimed at delivering high-quality content that resonates with our target audience and strengthens our brand presence.


Key Responsibilities:
  • Content Marketing Initiatives: Drive Wittypen's content marketing strategies to enhance brand visibility and generate inbound leads.
  • Copywriting Excellence: Craft compelling copy for blogs, social media, newsletters, and other marketing collateral.
  • Content Management: Manage the content calendar to ensure timely and consistent content delivery across all platforms.
  • Research: Conduct market research to identify trends, target audience preferences, and competitive insights to inform content planning.
  • SEO Strategy Execution: Collaborate with content managers to implement SEO strategies that align with Wittypen’s content objectives.
  • Social Media Management: Plan, manage, and execute engaging social media campaigns that align with Wittypen's brand voice.
  • Web Content Management: Use WordPress to publish and optimize content, ensuring alignment with SEO and brand guidelines.
  • Newsletter Management: Write and oversee the distribution of newsletters that keep our audience informed and engaged.
  • Webinar Planning: Organize and execute webinars, managing logistics, promotion, and follow-up communications.
  • Analytics & Reporting: Monitor and report on the effectiveness of marketing campaigns, providing insights for continuous improvement.
  • Brand Promotion: Develop and execute content distribution plans to maximize reach and engagement across various channels, including social media, email marketing, and partnerships.
  • Trends: Stay up-to-date with industry trends and emerging content marketing techniques to keep our strategies fresh and effective.
Requirements
Ideal Candidate:
  • Content Marketing Expertise: 1+ years of experience in content marketing/social media marketing
  • Copywriting Skills: Strong command of English, with proven ability to write compelling and engaging copy.
  • Social Media Savvy: Experience in planning and managing social media campaigns across various platforms.
  • Project Management: Ability to manage multiple projects simultaneously, ensuring timely and quality execution.
  • Analytical Mindset: Ability to analyze marketing data to make informed decisions and optimize content strategy.
  • Collaborative Approach: Works well in a team and effectively manages cross-functional relationships.
  • Growth-Oriented: Eager to learn and grow within a dynamic, fast-paced environment.

Benefits
Why Wittypen?

5-day work week, 40-hr/week.
  • Career Growth: Opportunities to develop your skills and grow your career in a company that values content marketing.
  • Innovative Environment: Be part of a creative team that encourages innovation and collaboration.
  • Impactful Work: Make a significant impact on the brand's visibility and growth.
  • Inclusive Culture: Join a workplace that values diversity and provides a supportive environment.